Last year the Government announced it’s “Ask for ANI” initiative in pharmacies and created a lifeline scheme for victims of domestic abuse.

The “Ask for ANI” codeword scheme enables those at risk or suffering from Domestic Violence to discreetly signal a need for help in the safety of their local pharmacy.

One year on since the launch of this scheme and we have seen many communities embrace this initiative and build upon many other measure we have taken to improve support for Domestic Violence victims including a further £28 million for DA Charities and strengthening the rights of victims.