This week is Dementia Action Week.

It is run by the Alzheimer’s Society, and it is Britain’s longest running awareness campaign. I am myself a Dementia Champion and will continue to do all I can to raise awareness on this very important matter.

Research shows that the misconception around memory loss being a sign of normal ageing is the biggest barrier to people seeking a dementia diagnosis.

With diagnosis rates falling to a five-year low, it is important to encourage those who might be living with undiagnosed dementia to go to the Alzheimer’s Society for guidance and support and feel empowered to take the next step.